Denim’s evolution: from functional fabric to fashion icon
August 9, 2025Denim. The word itself conjures up images of rugged cowboys, rebellious rock stars, and timeless fashion icons. But where did this ubiquitous fabric come from? Well, it all started in the humble towns of Nîmes, France, and Genoa, Italy. Yeah, that’s right – the fabric we now know and love as denim has European roots.…